Viktor Smirnoff’s Pick Your Potions are a three bottle set of flavored vodkas contained in apothecary-like bottles, with an exterior bell jar container. The concept for this project was inspired by a character found in the classic Western scene with cowboys and saloons- the snake oil salesman. Where the salesman typically sales his concoctions as a cure-all (like curing debt, disease, bringing riches, etc.), with these vodkas there are magic potions as well as a bottle that “cures all that ails you.”